Pretend It’s Going to Print
by Sue Edworthy
@sueedworthy
[PUB: Sue Edworthy is one of the country's top publicists and pundits on the subject. When I pulled this from the archives, I realized not one word of it needed to be changed or explained so that it is a fitting lesson to companies working in dance and opera as well. GLC]
Sue Edworthy Arts Planning offers Marketing + Communications + Planning – For Your Art. This is what my business card says I do. What I actually do doesn’t quite fit on a business card – what I actually do is the current culmination of nearly 20 years of working in not for profit arts and culture, all disciplines, all areas, but with a firm focus on marketing for your show or arts organization. I work with organizations from an independent artist putting up her first gallery show, to small arts orgs working their way towards operational standing, to government run arts orgs. I run (market?) the gamut.
In case you were wondering what else I do when I am doing that, I am Vice President of the Board of Directors for the Toronto Fringe Festival; Arts Advocacy Committee; Artsvote Toronto; Dora Jury, Harold Award recipient, ACCA member. I see a lot of plays, I see a lot of movies, I read a ton of books, I am what I call a “city enthusiast” and I talk to anyone who will listen about the amazing art and artists in our city and the impact all of this has in making Toronto an amazing place to live. I did a 12 hour art marathon earlier this year to prove it could be done.
That is some of what else I do. You may be wondering why this matters, but I’m telling you about it because it really kind of shows that I am fully immersed in the arts community in Toronto, and that MarComm for the arts is something I literally love to do. Some friends give me a time limit to talk about it, as I could go on for hours. I’m the type that gets mad when you mute the commercials, because I want to see them.
CharPo asked me to write an article on me and my company, and “what you see as marketing mistakes on the part of emerging companies”. And my first thought was, “where do I begin?” – Not in a snarky way, but in a “which ones should I talk about that would be most effective to hear about?”