by Janis La Couvée
Janis La Couvée lives in Victoria BC and is an avid supporter of all things Fringe. She writes about arts and the community, and is incredibly grateful to be the audience.
In an ever-evolving media landscape, the prospect of promoting a show on the Fringe circuit, whether in a single city, or across the country, may seem daunting. It needn’t be.
Take charge and control what you can control
Include a “subscribe using email” form. Any new posts will be pushed to subscribers so they don’t miss current information. Later, if you have the time to develop an email marketing campaign, you will have a start on your data base.
Build a fan base and tribe