Before there was the internet, there were theatre creators on one side and t'other there were critics and reviewers. Sure, they might meet at opening night parties or at galas and nod politely but contact between the two was otherwise reserved for the odd interview. Publicists and PR departments ran interference and kept things civil. On one or two occasions, some mad artist might send a reviewer a poison pen letter - but those were the stuff of legend.
However, since the internet (Facebook, Twitter, comments sections following reviews) all hell has broken loose! Now, an artistic director, with a couple of opening night drinks under his belt, can respond online to a review the minute it comes out and epithets have been known to fly! Comments sections turn into raging pits of frustrated rage and Facebook threads have seen the fur fly!
A student in PR 101 will tell you losing your cool with a critic is almost never a good idea. So we ask:
Should a creator ever respond to a review and if so, how so?