by Cameryn Moore
When I create a new work or start a new tour, it is not one thing that I am working on, not one piece that I am creating. Inevitably a new leg on the tour calls up THIRTY new things on the to-do list, many of which end up being their own mini-creations. Right now, as I look ahead to the Edinburgh Fringe, my newest creative project is… YouTube videos.
Finally this year, my dear Fringe friend Rosie Bitts spoke up, told me to do it, and, when I protested that I didn’t know what to actually do, she came at me with four episode ideas all at once, like she had just been keeping them in her purse waiting for me to suck it up and ask for her help, finally. That gave me the motivation to sit down in the Ottawa Beer Tent one not-rainy afternoon (they’re rarer than you might think or like during June in Ottawa) and brainstorm a bunch more ideas, with the help of another Fringer. I found someone to edit videos for me, at least until the second week of August, and I set up a production schedule, and… I just got started.
These first two vids, oof, they are rough, so rough that I had to put disclaimers about the production quality in the video description. I may re-shoot them. But at least THEY’RE UP. I had to pound through the psychological blockage somehow, And I’m learning, or at least I’m trying to learn. This is creative artist mind mixed in with tech mind with project coordinator plus producer/promoter mind. This is the good, multi-layered type of thing that I enjoy and want more of, and probably will get more of as I put an increasing number of eggs into this one particular basket.
Youtube videos, though… and Facebook posts and blog posts and special-event promo gimmicks and carefully composed tweets and clever photo campaigns… these are the ones where I do ask for input, where I do really want to know what people want to see, where I test things out to see what they respond to, what stirs them to take action, what really make them happy. These are still creative projects; marketing and outreach, these are not any less creative than a 60-minute script. They’re just creative in a different way.
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Cameryn's Moore's piece, slut (r)evolution, is playing, currently, at Montreal's Zoofest